The North Face - Xtrafoam
ROLE: LOOK DEVELOPMENT, MATTE PAINTING, LIGHTING
It was a pleasure for me to work on this project at SHED. My main role on this spot was to do the look development of the shoe in Cinema 4D and Octane.
I've been working a lot with Sabrina Denault who did the specific textures of the shoe (logos, shapes and textures on the side, interior, specific masks...).
We also had an amazing team of modelers: Mikhail Semionov, Michael Coutu and Jérémie Roy.
I was also responsible for the lighting of the first shots, the darker ones.
Following that mood, here are some extra frames that I did to present the asset of the shoe:
Agency: Sid Lee
Creative Director: Jean-François Dumais
Artistic Director: Jean-Michel Mercier
Director: Guillaume Combeaud
Sound Design: Pierre Blanchet